Privacy Policy

This Privacy Policy describes how 2271242 Alberta LTD (doing business as Signalline, referred to herein as “Signalline”, “we”, “us”, or “our”) collects, uses, discloses, and safeguards personal information when you visit our website (signalline.ca), use our online booking tools, submit web forms, interact with our customer chat and messaging widgets, or engage our business technology services.

Signalline operates in Alberta, Canada and complies with the Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta’s Personal Information Protection Act (Alberta PIPA), and Canada’s Anti-Spam Legislation (CASL).

We collect personal information only to the extent reasonably necessary to fulfill the purposes set out in this Policy. Depending on how you interact with us, we may collect:

• Contact & Business Information: First and last name, business name, business email address, direct or mobile phone number, industry, company size, and service of interest when you submit our contact form, request a call, or speak with our team.
• Scheduling & Appointment Details: Preferred meeting times, discussion topics, operational challenges you share, and appointment history booked through our integrated scheduling calendar.
• Conversations & Inquiries: Transcripts and records of messages sent via our website chat widget, SMS replies, email inquiries, and voice recordings or notes where explicitly consented to.
• Technical & Usage Data: Internet Protocol (IP) address, browser type and version, device identifier, operating system, pages viewed, time spent per page, referring URLs, campaign attribution parameters, and session navigation patterns collected through server logs and analytics tags.
• Cookies & Tracking Technologies: Essential session cookies, functional cookies used to maintain chat and form state, and analytical tags (including Google Analytics and Meta pixel tracking where deployed) to measure site performance and campaign effectiveness.

We use the information collected for the following legitimate business purposes:

• Responding promptly to your inquiries, questions, and requests for information.
• Scheduling, confirming, and conducting business discovery conversations and service assessments.
• Evaluating your operational requirements and tailoring technology recommendations (CRM, workflow automation, AI receptionists, reputation management, and customer loyalty programs).
• Delivering, configuring, and supporting agreed-upon customer communication workflows and systems.
• Maintaining secure records of customer relationships, ongoing correspondence, and support tickets.
• Analyzing website traffic, conversion funnels, and marketing performance to improve our services and user experience.
• Complying with applicable legal, regulatory, taxation, and auditing obligations under Canadian federal and Alberta provincial law.

We do not sell, rent, lease, or trade your personal information or contact details to third parties for their own independent marketing purposes.

We obtain your express or implied consent to collect, use, or disclose personal information, in accordance with PIPEDA, Alberta PIPA, and CASL:

• Express Consent: When you submit a contact form or book an appointment, you consent to receive direct communications regarding your inquiry.
• No Assumed Marketing Consent: Submitting a contact form or booking a chat does not automatically opt you into unrelated promotional marketing campaigns.
• Commercial Electronic Messages (CEMs): Any marketing emails or SMS messages sent by Signalline clearly identify Signalline as the sender, include our contact details, and provide a functional, one-click unsubscribe mechanism or standard “STOP” reply instruction for text messaging.
• Withdrawing Consent: You may withdraw your consent to marketing communications at any time using the opt-out mechanism in the message or by contacting us at privacy@signalline.ca.

To deliver our services, Signalline engages trusted third-party technology providers and infrastructure partners. These providers are bound by strict contractual confidentiality and data protection obligations and may only process personal information on our behalf and under our instructions:

• Customer Relationship & Communication Platform: Our centralized CRM, automated messaging, appointment booking, and form tracking infrastructure.
• Cloud Hosting & Infrastructure: Enterprise-grade cloud hosting, database management, and content delivery networks ensuring secure uptime and encryption.
• Telephony & SMS Delivery Partners: Licensed telecommunication gateways used to route SMS notifications, missed-call text-back workflows, and call forwarding.
• Web Analytics & Advertising Platforms: Web analytics services (including Google Analytics and Meta pixel tracking) to assess aggregated traffic patterns, ad conversion attribution, and user engagement.

Some service providers may store or process data on servers located outside of Canada, including the United States. Where data is transferred across borders, it remains subject to the legal requirements and lawful access laws of the jurisdiction in which it is held.

Our website uses first-party and third-party cookies and tracking pixels to ensure the site functions properly, to remember your preferences, and to understand how visitors interact with our content:

• Essential Cookies: Necessary for core site navigation, security, and access to interactive booking calendars and forms.
• Analytics Cookies: Help us measure visitor counts, traffic sources, and popular content.
• Advertising & Retargeting Pixels: Enable us and our advertising partners (such as Meta and Google) to measure ad campaign effectiveness and display relevant information to visitors who have shown interest in our services.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. If you disable cookies, some interactive features (such as calendar scheduling or chat persistence) may not function as intended.

We employ administrative, technical, and physical safeguards designed to protect personal information against accidental loss, unauthorized access, disclosure, copying, misuse, or modification. These safeguards include:

• End-to-end Transport Layer Security (TLS/HTTPS) encryption for all web traffic.
• Role-based access controls restricting data access to authorized personnel only.
• Multi-factor authentication (MFA) on administrative systems and CRM accounts.
• Regular system monitoring, vulnerability management, and automated backups.

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required to comply with applicable Canadian legal, tax, and auditing regulations. When personal information is no longer required, it is securely deleted, destroyed, or anonymized.

Under PIPEDA and Alberta PIPA, you have specific rights regarding your personal information:

• Right of Access: You may request confirmation of whether we hold personal information about you and receive a copy of that information, subject to statutory exceptions.
• Right of Correction: You may challenge the accuracy and completeness of your personal information and request that corrections or updates be made.
• Right of Withdrawal: You may withdraw your consent to our continued collection, use, or disclosure of your information at any time, subject to legal or contractual restrictions and reasonable notice.
• Right to Inquire / Complain: You may contact our designated Privacy Officer with any questions, concerns, or complaints regarding our privacy practices.

We respond to verified privacy requests within thirty (30) business days, as required under applicable Canadian privacy legislation.

We may update this Privacy Policy periodically to reflect changes in our business practices, technology systems, or legal obligations. When changes are made, we will update the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically to remain informed about how we protect your information.

If you have questions, comments, or requests regarding this Privacy Policy or our handling of your personal information, please contact our designated Privacy Officer:

If you are not satisfied with our response to your privacy inquiry or complaint, you have the right to contact the Office of the Information and Privacy Commissioner of Alberta (OIPC) or the Office of the Privacy Commissioner of Canada (OPC).